TRM has joined Two Circles, the leading sports data and digital agency that works with over 300 of the world’s leading sports rights-owners.

Together, through a new Rights Management vertical within Two Circles, we have created a pioneering new sponsorship and media sales proposition.

By marrying the unique emotion of sport with the potency of digital, we’re going to demonstrate – in a more compelling, data-driven way than ever – why sports sponsorship is the most effective marketing channel for brands to impact audiences.

And by using data to understand how fans watch sport – the last bastion of appointment-to-watch entertainment – across a fragmenting media landscape, we’re going to package and distribute broadcast rights to grow the reach and value of sports programming.

From value creation and sales to activation and measurement, we will rewire through-the-line marketing for sports rights-owners, brands and broadcasters.

Find out more at www.twocircles.com